Radon

When I hear someone talking about a nation-wide awareness campaign, my mind automatically goes to social marketing as a strong possibility. I think social marketing has huge potential to influence people and their decision making processes because I find myself influenced by social marketing campaigns every day. As I get on to the freeway near my home, there is a bus stop whose billboards are ALWAYS showing social marketing campaigns (alerting us that its tick season, reminding us about the importance of speaking up if we see abuse, telling us to get flu shots, etc.) and they serves as strong reminder to me every morning.

I would use social marketing billboards, radio ads, TV ads, and leaflets to get the word out about the importance of radon testing and to raise awareness about the harm it can do. I would form working relationships with (at the very least) the organizations mentioned in the Radon YouTube video we watched for this module - the Environmental Protection Agency, the Cancer Learning Center, and the Utah Department of Health. Partnerships with local governments would be important as well as their support will be critical when determining where our marketing should go in their communities. Local government can play a crucial role because they know how to reach their people and likely have a strong sense of which communities might be at a higher risk than others. This information is paramount as we plan where to launch our social marketing campaign efforts and decide on what method of message delivery would work best.